I don’t know about you, but unplugging can be hard. Not only is it part of some services I offer, but it's sometimes necessary for me to stay ahead of others in the branding world. Whether it’s an actual vacation on a beach or a staycation in my favorite local hotel, I find it pretty hard to take a digital detox. But the whole point of taking time off is to recharge your mind and your body. Think about it, when you aren’t refreshed, it shows in the work you produce, you are constantly exhausted or sickly. But when you are refreshed, you sometimes surprise yourself with how creative and analytical you can be.
Check out these facts on mobile device users:
Sometimes, my cell phone reminds me of when I lived in New York City and the rush hour in Times Square. The amount of texts, emails, phone calls, and social media notifications can cause my concentration to plummet faster than I can think. But you can't be accessible 24/7, it dangerous and unhealthy. With just a little effort, putting your devices down will help you connect and reconnect with family and friends and be fully present for the moment.
So, go ahead.. put your phone down, it's time for a digital detox!
...Remember, give your brand the Good Life, The Empire Life!
(as featured on EmpireLifeMag.com)
You picked a goal, made a plan and crushed it. Congratulations! But yesterday’s accomplishment will soon become irrelevant. So you should always be working on your next goal.
The hardest part about success is maintaining it. Why? Because it's difficult for the average person to maintain the discipline that’s necessary to continuously be successful. Doing something every day, every week, month, quarter, year and doing it better every time isn’t normal. That’s what makes us idolize great musicians, great artists, and most importantly great brands and business models. That’s why Steve Jobs, Michael Jackson and Beyonce are who they are.
Here are a few rules to guide you on your way to continued success:
Rule #1: Keep your ego in check.
Always remember this isn't about you, it's about your business. Don't take anything personally and check your emotions at the door. It's the only way to hold yourself accountable to the goals you've committed to. Have someone around that you can get honest feedback from and who will inspect what you're doing so you can push yourself to accomplish above and beyond your goals. You should always keep a buffer person around to make sure your ego doesn't get out of control.
Rule #2: Everyone is Important.
Every person and every relationship is important. You have to build positive relationships with everyone because you never know where your next opportunity will come from. You never know the true degrees of separation between people or who is really influential behind closed doors. So always show genuine respect and interest for others. You never how it will come back full circle.
Rule #3: Stay honest.
Character and integrity is everything. As you develop and progress through life those qualities begin to define you. Honesty equals trust. If people don’t feel they can trust you, they are less likely to want to do business with you. A person's ability to always be honest shows that they have set clear goals based on their values. You have to develop a vision for yourself and consistently live it. You never want to compromise your integrity for a partnership, new client or publicity. It will show later in your growth and will completely affect your peace of mind. But most importantly, honesty and integrity can be detrimental to your other good habits and the goals you are trying to achieve.
Rule #4: Stay Fresh.
Don't ever get complacent with your product or service. Just because something has worked for 6 months or 6 years doesn't mean it will keep you at the top forever. That's how great brands stay ahead of the curve. They never rest because they know at any time a new brand can leave them in the dust and all of their achievements can easily be forgotten.
If you want to continue on your path to success you have to remain humble, maintain your integrity and stick to your plan. Success doesn't happen overnight and it doesn't happen for those who don't work hard at following the rules of great business.
Stay humble and grounded. Don't ever tell white lies, always tell the truth. Keep your word, at times it may be all you have, so don't make promises you can't keep. Mistakes happen, just own up to them and do the right thing to correct the situation. Use EVERY opportunity to demonstrate your vision, values and true character. People support those they believe in and trust, always keep that in mind.
Anyone can have a great idea. But, great ideas don’t guarantee a great business. Any entrepreneur will tell you that the idea is the easy part. The hard part is determining whether the experience that will make customers fall in love. From social media to customer service, the process is what defines a good product or service.
Here are 4 reasons you need to write policies and procedures for your small business today:
Policies and procedures can always have room for improvements. But you won't know how those improvements affect your bottom line if you can’t see the whole process. Writing your business policies and procedures provides a direct guide to meet your goals and set the expectations for customers and employees. Create checklists and find out what works and what doesn’t. It’s the only way to make sure you effectively turn your idea into a successful business that delivers a high-quality customer experience.
Remember, give your brand The Good Life, the Empire Life!
(as published on www.empirelifemag.com)